About Assurance

Assurance has an industry-defining legacy that has shaped the evolution of business continuity for over 30 years.  With our proven technology solutions, services, and dedication to customers, you can confidently master business resiliency and demonstrate the business value of your program.  

Our Vision

Drive the advancement of business resiliency and help customers confidently conquer emerging threats.

Our Mission

To shape the evolution of business resiliency with intelligence and automation, driving customer preparedness and program improvement.

Meet Our Team

Craig Potts

Craig Potts

Chief Executive Officer

Craig Potts

Craig Potts

Chief Executive Officer

An instinctive desire to be the driving force of vision and success within a company has propelled Craig through over 30 years of technology leadership. And for Assurance he would like to manifest that drive, leading by example and focusing on overall client and employee satisfaction. Since earning his BBA in marketing and graduating from the University of Georgia, Craig has managed high-growth performance companies for a variety of public and private equity backed technology organizations.  Most recently he was the Chief Revenue Officer at Sphera, the largest global provider of integrated risk management software and information services.  In previous senior executive roles, he helped facilitate successful growth and exit transactions for SaaS healthcare software innovator, Navicure, and the financial services software and e-commerce pioneer, CheckFree Corporation. With an active, adventurist spirit like that of Indiana Jones, you may find Craig on land playing golf, or conquering the waves on a surfboard, skis, or a boat. He also relishes time with his family and lives by faith, integrity, and discipline.

Gary Cohen

Gary Cohen

VP, Product & Development

Gary Cohen

Gary Cohen

VP, Product & Development

Gary grants Assurance Software Inc. 25 years of expertise in developing software solutions that drive customers' businesses forward. Since leading the development of the Assurance Software platform from its inception in 2012, he has committed his energy to providing business continuity and disaster recovery professionals with tools to protect their business and customer interests. He compliments his Associate Business Continuity Professional (ABCP) certification with DRI with a BSE in Computer Engineering at the University of Michigan and an MSE in Computer and Information Sciences at the University of Pennsylvania. Though Gary is an analyzer at heart, he does employ his Spidey-sense from time to time when helping our customers create stronger, safer, and highly prepared businesses. Additionally, Gary sits on the board of the University of Michigan Alumni Club of Philadelphia.

Jim Corr

Jim Corr

Chief Financial Officer

Jim Corr

Jim Corr

Chief Financial Officer

Jim Corr brings an Accounting degree from Notre Dame and over 25 years of financial management experience to Assurance. Since launching his career with Ernst & Young where he earned his CPA license, he’s mastered the prowess of guiding technology companies through periods of growth and change. He demonstrated this expertise with businesses such as, Albridge Solutions, where he led the company from pre-revenue through two acquisitions. Jim also sports 25 years of marriage experience that includes breeding 3 sons for a ready-made golf four-some. With an air of Clark Kent and holding the number nine spot in an eleven-sibling lineup, Jim values integrity, hard work and humor.

Kevin Finlay

Kevin Finlay

VP, Global Sales

Kevin Finlay

Kevin Finlay

VP, Global Sales

As Assurance Software Inc.’s Sales Leader, Kevin coaches his team to be the best they can be to help customers solve problems and focus on adding real business value. He elevates Assurance’s efforts with 30 years of leading software, SaaS, and Managed Services/Professional Services teams for cutting-edge providers such as Sphera Solutions, SciQuest, and ARAMARK. In addition to his sales leadership roles, Kevin captured a BS in Marketing from LaSalle University and MBA in Management Information Sciences from Drexel University. Armed with a Deadpool superhero soul and a do-it-your-selfer toolbox, Kevin also champions the causes of several charitable foundations. And when the day is done and he’s shed both his business suit and his super suit, you’ll probably find his smart-aleck yet humble self, sitting on the water with a fishing rod.

Scott Barndt

Scott Barndt

VP, Customer Success & Operations

Scott Barndt

Scott Barndt

VP, Customer Success & Operations

As VP of Customer Success & Operations, Scott governs the strategic direction of all customer operations including: Account Management, Professional Services, Training, Support, and Technology Operations at Assurance Software Inc. With a “Our customers’ success, is our success” mentality, Scott offers Assurance and our clients 20 years of technology, disaster recovery, and business continuity experience. His proficiencies are bolstered by a Computer Systems Management Bachelor of Science from Alvernia University and certifications in: CBCV, ABCP, MCP, A+, and Network+. He also gives his time as a member to the Disaster Recovery Institute International, Association of Business Continuity Planners, HDI, Association for Talent Development, and Argyle Executive Forum for Customer Care.

Katelyn Zeoli

Katelyn Zeoli

Director, Marketing & Communications

Katelyn Zeoli

Katelyn Zeoli

Director, Marketing & Communications

Katelyn began forging her marketing and communications foundation in Public Relations and working for the largest inbound marketing agency. Leading the development of the Assurance brand and story, Katelyn also oversees Assurance Software Inc.’s marketing strategy, event management and communications efforts.  A graduate of La Salle University, with a BS in Business Administration with a focus in Marketing, Katelyn utilizes her “Explorer” energy to drive Assurance’s marketing efforts forward. When not brainstorming with the team on the next compelling marketing campaign, her 90-pound lap dog, Duncan, takes her for pleasant jogs – or spirited sprints, if he sees a squirrel.

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