Crisis Communications: How to Optimize Social Media and Broadcast Media Usage

During an incident, the news media can help you deliver the proper warnings and messages, however it can also hurt your organization's reputation if not properly utilized. This session will provide guidance for interfacing with the media during an incident. Case studies of both success and failures will be included. The session will also examine various social media platforms and how to best use each to your organization's advantage.

Takeaways:

• Recommended uses of social media prior to and during an event
• Timing of messages to appropriately notify the community
• How to create and maintain relationships with the media
• Lessons learned from those that utilized outside communication during events