Presenter:
Dr. Duane Hagelgans
Millersville University, Emergency Management
During an incident, the news media can help you deliver the proper warnings and messages, however it can also hurt your organization's reputation if not properly utilized. This session will provide guidance for interfacing with the media during an incident. Case studies of both success and failures will be included. The session will also examine various social media platforms and how to best use each to your organization's advantage.
Takeaways:
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